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Official preview
Pre-Black Friday launch
Discounts officially begin Wednesday, September 16th at 10:00 AM MDT. Browse every new launch item, view advance pricing, and plan your launch items order with zero sellout anxiety! *UP TO 30% BUNDLE DEALS & DOUBLE SMILE POINTS*
Pre-Orders Open In:
Wednesday, September 16th
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No Sell-Out Risk *New Launch Item*
Free US Shipping on $175+
Split Shipping
Huge sale begins wednesday
Bundle Deals up to 30% Off!
Bundle deals up to 30% off
double smile points
Explore The Collection & Advance Prices
Browse all upcoming drop pieces below, explore fabric and twirl details, and plan your order ahead of time.
Ultra-soft cotton and modal jersey bodices. Flat-locked internal seams, tag-free necks, and lined tulle guarantee zero scratching against sensitive skin.
Maximum Twirl Volume
Up to 5 lush layers of custom-engineered fine mesh tulle that puff and float gracefully with every spin, jump, and grand adventure.
100% Machine Washable
Real life happens! Throw our dresses in the washing machine on delicate cold cycle, hang dry, and watch them look just like new twirl after twirl.
★★★★★
Rated 4.9 / 5 Stars by over 10,000+ Happy Families
★★★★★
"She literally refuses to take it off!"
"My 4-year-old has sensory processing sensitivity and usually rips off dresses after 5 minutes. Taylor Joelle dresses are the only ones she begs to wear to bed! The bodice is so soft and the skirt has the dreamiest twirl."
Sarah M.✓ Verified Buyer
★★★★★
"Survived Disney World and the wash!"
"We wore our TJ dresses for 4 straight days in the Florida heat. Not a single complaint about itching or tightness. Ran them through the wash when we got home and they look brand new. Worth every single penny."
Jessica R.✓ Verified Buyer
★★★★★
"Pre-orders are so relaxing"
"I love that Taylor Joelle does pre-orders for these drops. No frantic refreshing or fighting over sizes. I had my sizes picked out, placed my order calmly, and the dresses arrived gorgeous as always!"
Amanda K.✓ Verified Buyer
Wednesday, September 16th
10:00 AM MDT • 12:00 PM ET • 11:00 AM CT • 9:00 AM PT