Our Mission

Our mission is to create FUN through clothing.  Taylor Joelle strives to inspire pretend play through comfortable, sensory friendly “dress up” that is soft enough to double as an everyday dress. 

Our Principles 

Taylor Joelle stands for kindness, friendship, respect, and comfort.  Let your day dreams take you to a world of princesses, warriors, heroes of the galaxy, far away planets or even back in time to dinosaurs and dragons as we continue to add new potential adventures. We listen to our customers and enjoy this beautiful community of creative moms that surround us.   


In 2006, Taylor Joelle was created in this cottage industry from my basement.  The brand is named after my oldest child, who at age five decided she only wanted to wear dresses. The more princess-like the dress, the better.  Taylor is now a teenager preparing for college and has long since left the little girl pretend dress-up days behind.  However, along with my husband and four sons, she is very engaged in the company.  Together they help with inventory, shipping, receiving, and even marketing.  My Mom, Diane Robison (mother of five and grandmother of eighteen) helps to create the designs, prints, and patterns for our dresses. I love working closely with her.  She and I, along with the rest of my family, are grateful for our customers, and the loyalty, love and support they continually shower upon us.